White Claw Sessions is a branded platform built around the idea of bringing people together through music—a natural extension of the brand’s growing presence in live events and culture. I was brought on to design the landing page for this new initiative, which would serve as the central hub for all things White Claw music and events.

The page was designed to do two things: celebrate past Sessions—pop-up events held across the country featuring live music, art, and community—and promote upcoming ones, giving fans a place to RSVP, save the date, or purchase tickets. The layout needed to balance editorial storytelling with functionality, showcasing vibrant imagery and immersive recaps while keeping navigation intuitive and clear.

As the platform grew, so did its scope. The landing page became a dynamic, evolving destination, capable of housing photo and video content, artist spotlights, and region-specific event listings. The design system I created was built to scale—modular, mobile-first, and brand-forward—allowing White Claw to expand its Sessions footprint while keeping the user experience cohesive.

The result is a digital space that feels energetic, community-driven, and true to White Claw’s voice—connecting music lovers across the country under one wave.