For this campaign, we partnered with Google Chrome to spotlight its industry-leading privacy and security features—with a clever twist. The creative direction leaned into subtle, tongue-in-cheek humor by highlighting the fact that even competitors like Safari rely on Google’s technology to power parts of their privacy and security infrastructure.

The concept played on this irony, positioning Chrome as the original source of trust when it comes to safe, secure browsing. I worked on developing the visual identity and storytelling across social and digital placements, crafting a tone that was confident, clean, and quietly bold—letting the facts do the flexing.

Through minimalist visuals, strong headlines, and brand-forward design, we built a campaign that made Chrome’s superior security capabilities clear, while delivering a light, strategic jab that felt clever—not combative. The result was a campaign that elevated Chrome’s positioning and sparked curiosity, all while staying sharp, modern, and undeniably Google.