For this project, I joined the concepting phase of developing the social brand identity for MAS—a vibrant, flavor-forward beverage brand. The goal was to craft a visual style for each drink flavor that felt distinct and expressive, while still remaining cohesive as a full lineup across social platforms.

I was tasked with exploring and defining a unique visual direction per flavor, pulling from color, texture, and mood to reflect the personality of each one. The challenge was to make sure each variation felt bold and ownable, yet still clearly part of the same brand world.

Through experimentation with typography, graphic treatments, and motion ideas, I helped shape a system that felt fun, energetic, and fluid—mirroring the spirit of the MAS brand. The result was a flexible but unified visual language that could live across social, packaging, and campaign materials, giving MAS a rich and dynamic presence online.