T-Mobile launched a dedicated First Responder line to better serve emergency professionals—offering priority service, exclusive plans, and enhanced connectivity for those who protect and care for their communities. I was brought on to design a logo that would represent this offering with clarity, strength, and purpose.

The challenge was to create a mark that felt immediately recognizable as T-Mobile, while also clearly communicating its mission to support first responders. To achieve this, I drew from the iconic two dots in the T-Mobile “T” logo and transformed them into a bold cross symbol—a simple, graphic reference to emergency care that’s universally understood. This small but meaningful detail allowed the design to feel both distinct and deeply connected to the core brand.

The final logo is strong, clean, and versatile—built to function across digital platforms, printed materials, uniforms, and promotional assets. With its thoughtful integration of brand elements and purposeful symbolism, the mark stands as a visual badge of trust, speed, and support for the people on the front lines.