As the final touchpoint for White Claw’s presence across two major cultural events—New York Fashion Week and Art Basel—I was tasked with designing a coffee table book that would serve as a visual archive and keepsake for shareholders and brand leaders. This piece was not only a retrospective but also a celebration of the brand’s evolution into the fashion and art spaces through their collaboration with Tombogo.

Drawing inspiration from high-end editorial publications, I crafted a layout that mirrored the energy and aesthetic of the events. Clean typography, bold negative space, and fashion-forward compositions helped give the book a premium, timeless feel. The goal was to capture both the elevated style of NYFW and the immersive, artistic atmosphere of Art Basel, all while maintaining a consistent visual identity tied to White Claw’s Shore Club campaign.

Photography from both events was curated and arranged to tell a cohesive story—from behind-the-scenes moments and runway shots to installation views and candid crowd energy.

The finished product was printed and bound with high-quality materials to reflect the brand’s premium positioning and was distributed internally to key stakeholders as a tangible reflection of White Claw’s successful entry into the fashion and art world.